honest, curious, and uncompromising in our pursuit of kind skincare you can trust.

We created Planto so you shouldn’t have to search high and low for baby skincare that you feel comfortable and confident using. Safety and transparency should be the norm, not the exception. By placing these principles at the heart of our brand, we ensure they are always a given.

Built on a foundation of honesty, Planto is committed to never selling you a lie. We believe that there’s no such thing as too much information when it comes to your baby’s well-being. Our products are designed with all children in mind, inspired by our own, reflecting our deep commitment to transparency and safety.

Our dream for Planto is to empower parents to make the healthiest choices for their families. Just as your love for your baby is open and pure, our products are crafted with the same values at their core. When you use Planto products, you know they’re as soft and nurturing as the first time your skin touched your baby's.

the planto promise

Driven by the love parents have for their children, we obsessively strive to deliver the safest, healthiest, and most effective products. Our promise blooms from this shared commitment, as we craft each product with honesty, openness, and a deep desire to share in the special bond between parents and babies through nature-forward skincare.

Planto products are a reflection of our core principles: honest, curious, and uncompromising in our pursuit of kind skincare you can trust.

PLANT BASED
PLANT BASED
TOXIN FREE
TOXIN FREE
FRAGRANCE FREE
FRAGRANCE FREE
CRUELTY FREE
CRUELTY FREE
SULPHATE FREE
SULPHATE FREE
PARABEN FREE
PARABEN FREE
PETROLATUM FREE
PETROLATUM FREE
PHTHALATE FREE
PHTHALATE FREE
PEG FREE
PEG FREE

SKINCARE MEANS HEALTH

We believe skincare should promote true health, offering products that both nurture and protect. At Planto, we carefully select ingredients for their safety and effectiveness, ensuring every formula is both gentle and effective. We rigorously test our blends to ensure all ingredients work harmoniously, delivering the safest, most reliable skincare for your little one. By focusing on nature-forward ingredients and thorough testing, we aim to build trust and confidence with every product.

TRANSPARENCY - THE NORM

Honesty is at our core. We believe in providing complete transparency about what goes into our products. We disclose every ingredient, even in the smallest amounts, because you have the RIGHT to know.

Our mission is to empower parents to make the healthiest choices for their families. With Planto, you don’t need to spend hours researching or feeling overwhelmed. Our labels list EVERY ingredient. NO SECRETS, NO LIES — just pure, honest skincare you can trust.

THE TOUCH-ME-NOT LIST

We are committed to safety and purity. Our products are guaranteed to be free of anything nasty — what we proudly call our "Touch-Me-Not" list. We believe that what we leave out is just as important as what we put in. 

Our "Touch-Me-Not" list is a testament to our dedication to creating nature-forward products, with natural ingredients hand-selected for their safety and benefits — for the perfect balance.