We created Planto so you shouldn’t have to search high and low for baby skincare that you feel comfortable and confident using. Safety and transparency should be the norm, not the exception. By placing these principles at the heart of our brand, we ensure they are always a given.

Built on a foundation of honesty, Planto is committed to never selling you a lie. We believe that there’s no such thing as too much information when it comes to your baby’s well-being. Our products are designed with all children in mind, inspired by our own, reflecting our deep commitment to transparency and safety.

Our dream for Planto is to empower parents to make the healthiest choices for their families. Just as your love for your baby is open and pure, our products are crafted with the same values at their core. When you use Planto products, you know they’re as soft and nurturing as the first time your skin touched your baby's.