Why EWG VERIFIED?

EWG Verified recognizes products that meet EWG's strictest standards for your health. This means none of EWG's chemicals of concern. This means full transparency. This means a mark you can trust. It means EWG approved.

The EWG Standard

The EWG Verified mark on a product means the product meets EWG's strictest criteria for transparency and health. The products,

Avoid EWG’s ingredients of concern
Products cannot contain any ingredients on EWG’s list of “unacceptable” ingredients with health, ecotoxicity and/or contamination concerns.

Provide full transparency
Products must meet EWG’s standards for ingredient disclosure on the label, provide full transparency to EWG, including about fragrance ingredients.

Are backed by science
Program standards and criteria are created by EWG’s team of scientists, formulators and toxicologists.

Why Should Parents Trust the EWG Verified Mark?

Parents can trust the EWG Verified mark because it signifies a product has undergone thorough scrutiny and meets high standards of safety and transparency. It provides peace of mind that the product is formulated with ingredients that prioritise health and well-being, especially for babies and children.

Parents can trust the EWG Verified mark because it signifies:

Transparency
EWG Verified products disclose all ingredients used, promoting informed consumer choices.

Scientific Rigour
The verification process involves rigorous scientific research and peer-reviewed studies to ensure accuracy and reliability in safety assessments.

Consumer Advocacy
EWG advocates for safer products and regulatory reforms, prioritising consumer health and environmental stewardship.

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